Chasing String in The Digital Era
By Jaffer Ali

“As a man thinketh in his heart, so he is.”
-Proverbs 23:7

Have you ever watched cats chase string? It’s amazing how
much time and energy they’ll invest chasing a string that
is offered and then withdrawn. Even if they never catch
it, they still love to chase it. But cats aren’t the only
ones who chase string.

I participate in several online discussion groups and do
a fair amount of writing. Add this to my responsibilities
as the CEO of Vidsense and my duties as a husband and
father (three boys ages 20, 18 and 16), and you might ask:
Where do I find the time?

The answer is: I make time because I stopped chasing the
other guy’s string and ceased trying to entice others to
chase mine long ago. You would be surprised at how much
time is saved by living more deliberately. Living
deliberately… how delightfully Waldenesque!

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But living deliberately is not as easy as it sounds at
first. Living deliberately means that we must master our
tools instead of allowing them to enslave us. Living
deliberately in a digital age requires us to DISCONNECT
in a digital sense, in order for us to CONNECT in a
literal sense.

Try this simple exercise: Keep a running tab on the next
ten phone calls you make at random (without an actual
appointment). See how many of the ten actually result in
a connection with your intended party. Want to bet it will
be less than seven out of ten?

We’re using our tools to DISCONNECT. Voice message systems,
email, Twitter, Facebook, Linked In and just about all
other digital intermediaries have not streamlined our
lives, they’ve created more stings for us to chase.
Separating the wheat from the chaff has become a virtually
impossible task; a chore instead of a meaningful endeavor.

Here is a second exercise: Keep a running total today of
the people you speak to or communicate with that comment
on how “busy” they are. Being busy is our national pastime,
yet so few of us actually get anything done! I’ve been
writing for Jack Myers for a few months now. Ever notice
how few readers take the time to comment on any of the
articles posted there? Why is that?

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Comments are so Web 2.0. People are simply too busy to
leave them. And most of those who write for Jack are too
busy to answer them anyway, so why bother? We’re all too
busy chasing string. But it sure seems important when
we’re chasing it! We actually fool ourselves into confus-
ing mindless activity with purposeful, deliberate action.

It takes concentration and/or a good nap to determine the
difference. We have a running theory here at Vidsense.
Eighty percent of everything we do is a waste of time.
Every six months we hunt for time wasters. While the rest
of the world is “busy” saving money, we do something much
more important: we save time by making and taking time
for ourselves. If this last line sounds overly profound,
I suggest you take a nice nap to discover what it means!

I had a discussion along these lines with one of my sons
recently. I told him that if he wanted to be taken
seriously, he had to think serious thoughts. If we are
the sum total of our thoughts and deeds, we must become
more deliberate with our time, the only personal asset
we can control. We must connect with those who also
cherish thought, time and connection. In that spirit,
if you’d like to discuss online video or how to become
more deliberate, give me a call. My direct line is
708-478-4500 ext. 105.

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About Jaffer Ali Jaffer Ali is CEO of Vidsense, the Web’s
largest video advertising network. With more than 80,000
advertiser-friendly video clips licensed from major film
and TV studios, the Vidsense network of more than 20,000
safe-for-work partner websites delivers millions of
qualified visitors directly to advertiser websites on a
pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense
what video is to print — a far more engaging and
compelling environment for consumers and advertisers
alike.

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