Greetings fellow quote lovers:

Today’s theme is “innovation”. What is the DNA of
innovation? I think today’s issue answers this question
and you may want to print these out!

Best,

JA

PS, don’t forget to visit www.GopherTweets.com to sign
up for getting your favorite Twitter pubs from us!

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————————————————–

*—- Quotes For The Week —-*

Innovation is the central issue in economic prosperity.
–Michael Porter

———————————————————-

If you’re not failing every now and again, it’s a sign
you’re not doing anything very innovative.
–Woody Allen

———————————————————-

To raise new questions, new possibilities, to regard old
problems from a new angle, requires creative imagination
and marks real advance in science.
–Albert Einstein

———————————————————-

**— MYSTERY QUOTE —**

Success is on the far side of failure.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

History can’t give attention to what’s been lost, hidden,
or deliberately buried; it is mostly a telling of success,
not the partial failures that enabled success.
–Scott Berkun

———————————————————–

It’s easy to come up with new ideas; the hard part is
letting go of what worked for you two years ago, but
will soon be out of date.
–Roger von Oech

———————————————————–

Great is the human who has not lost his childlike heart.
–Mencius (Meng-Tse), 4th century BCE

————————————————————

Capital isn’t so important in business. Experience isn’t
so important. You can get both these things. What is
important is ideas. If you have ideas, you have the main
asset you need, and there isn’t any limit to what you can
do with your business and your life.
–Harvey Firestone

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Success is on the far side of failure.

MYSTERY QUOTE ANSWER: Thomas Watson Sr

———————————————————–
END OF QUOTE A DAY
Copyright 2010 by NextEra Media All rights reserved.

In Search Of Digital Simplicity
by Jaffer Ali

As Einstein once said, “I wouldn’t give a nickel for
simplicity on this side of complexity, but I would give
my life for simplicity on the other side of complexity.”
It has taken me thirty years of my professional life to
become a simple guy. Starting in the home video business
in 1980 and progressing from analog to digital, in
retrospect it seems that business was an ongoing exercise
in complexification.

Nowhere is “complexification” more apparent than in online
marketing circles. Here, jargon is supreme. A visit to
half a dozen websites only serves to prove the point.
Marketing problems can’t be solved, let alone even
explained through complex, tortured language, despite the
fact that the digerati have elevated double talk to an art
form.

In fact, complexity often seems to be the end goal for
digital mavens.

But as is the case with most things, what we need is some-
thing quite different. We notice that everything is rushing
by us at increasingly faster speeds. Time frames for every-
thing have grown shorter. Our digital tools were supposed
to help us cope with the faster pace of life and all they
have done is pave the way for even more frenzied activity.

I suggest we heed the advice of the late British economist,
E.F. Schumacher, who said “any intelligent fool can make
things bigger, more complex, and more violent. It takes a
touch of genius – and a lot of courage – to move in the
opposite direction and contemplate a wholesale change in
thought and attitude.” The more you ponder this, the more
sense it makes, because the more deliberate we are in our
pursuit of simplicity, the better able we are to separate
the wheat from the chaff between our ears and recognize
the challenges that confront us.

Deliberate simplification doesn’t come easily. It took
Albert Einstein a lot of work to arrive at e=mc2.
Deliberate simplification means stripping away the
nonessential to discern what is important. But the online
media landscape is anything but simple or discerning.
Indeed, complexity has become a virtual means to its own
end. Behavioral targeting is just the latest manifestation
of this reactionary complexity that in reality creates
more problems than it solves.

As our lives have become systematically more complex,
we have replaced essential human pursuits with mindless
activity and details. Is it any wonder why the great
spiritual traditions always speak of the virtues of
simplicity? Is it any surprise that in an ever-more
complex world this simple truth falls on deaf ears?

In my opinion, moving to the other side of complexity makes
good marketing sense. I want you to think of the last five
marketing campaigns that made an impression on you. Dollars
to navy beans you are thinking about a jingle or catchy
phrase. Messaging was and will always be primary in the
marketing hierarchy. But any cursory glance at a typical
agency website reveals one specious technological solution
after another, with no emphasis whatsoever on the message.
This growing complexity, in a vain attempt to harness
accountability and scale, in actuality achieves the exact
opposite and only serves to further obscure and confuse
the big picture and drive performance down.

Case in point, Google is not a scalable marketing platform.
That’s why it needs 1.5 million advertisers. The more
complex solutions become the less genuine scale they
engender. Television scales precisely because it is so
simple.

To the MBAs still reading, here’s a little secret:
Simplicity not only works better than complexity, it
costs less. Complexity adds costs and that’s why the
intermediaries in the media ecosystem – the media
agencies, ad networks and technology vendors — continue
to champion it, and why content players and publishers by
the thousands can’t afford to stay in business.

Listen to Thoreau: “Our life is frittered away by detail…
Simplify, simplify, simplify! …Simplicity of life and
elevation of purpose.” Deliberate simplification is a
matter of looking inward; a process of rediscovering
essence and harmony. It is authenticity in action and the
necessary basis for any worthy marketing campaign.

Let me leave you with a quote from the linguistic
philosopher, Ludwig Wittgenstein that simply says it all:
“The aspects of things that are most important to us are
hidden because of their simplicity and familiarity.”

————————————————————
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

Follow Your Favorite GopherCentral Publications on Twitter:
http://www.gophertweets.com/ More Coming Soon!

————————————————————
End of MEDIA PERSPECTIVES
Copyright 2010 by NextEra Media All rights reserved.

How are you today?

We have some great quotes. Plus, please sign up for daily
quotes from Twitter. It is free, just go to:

You will see how it looks to get our quotes and just sign
up for a free account. You will be glad you did, I promise.

Best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

Now you can get daily quotes sent by me to your Twitter
account. Just follow http://twitter.com/GetYourQuotes on
Twitter!

————————————————————

*—- Quotes For The Week —-*

Never do anything against conscience even if the state
demands it.
–Albert Einstein (1879-1955)

————————————————————

If today, he should choose to say he thinks it necessary
to invade Canada, to prevent the British from invading us,
how could you stop him? You may say to him, ‘I see no
probability of the British invading us’ but he will say
to you, ‘Be silent; I see it, if you don’t.’
–Abraham Lincoln.

————————————————————

It is wrong to think that love comes from long companion-
ship and persevering courtship. Love is the offspring of
spiritual affinity and unless that affinity is created
in a moment, it will not be created for years or even
generations.
–Khalil Gibran

————————————————————

**— MYSTERY QUOTE —**

I tell you that the virtue is not given by money, but that
from virtue comes money and every other good of man, public
as well as private… The difficulty, my friends, is not in
avoiding death, but in avoiding unrighteousness; for that
runs faster than death.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

To aim at excellence, our reputation, and friends, and all
must be ventured; to aim at the average we run no risk and
provide little service.
–Oliver Goldsmith

————————————————————

Truth resides in every human heart, and one has to search
for it there, and to be guided by truth as one sees it.
But no one has a right to coerce others to act according
to his own view of truth.
–Mahatma Mohandas K. Gandhi

————————————————————

People spend a lifetime searching for happiness; looking
for peace. They chase idle dreams, addictions, religions,
even other people, hoping to fill the emptiness that
plagues them. The irony is the only place they ever
needed to search was within.
–Ramona L. Anderson

————————————————————

Dreams are the touchstone of our character.
–Henry David Thoreau

————————————————————

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

I tell you that the virtue is not given by money, but that
from virtue comes money and every other good of man, public
as well as private… The difficulty, my friends, is not in
avoiding death, but in avoiding unrighteousness; for that
runs faster than death.

MYSTERY QUOTE ANSWER: Socrates

————————————————————
END OF QUOTE A DAY
Copyright 2009 by NextEra Media All rights reserved.

Article Link: http://www.jackmyers.com/commentary/Jaffer-Ali/44816567.html

The most beautiful thing we can experience is the
mysterious. It is the source of all true art and all
science. He to whom this emotion is a stranger, who can
no longer pause to wonder and stand rapt in awe, is as
good as dead: his eyes are closed. — Albert Einstein

This article was inspired by Dr. Robert Fuller of Bradley
University. He is a professor of Religious Studies and my
son sent me a link to his brilliant lecture which was
taped and made available online:
http://admissions.bradley.edu/clients/bradleyedu/btvplayer/index.php?videoid=14&btv=off

Some may find it odd that I could gain marketing inspira-
tion from a religious scholar, but as I listened and
watched Dr. Fuller, I could not help but think that the
major problem today with marketing in general and with
online marketing in particular, is the conspicuous absence
of the essential and vital capacity to wonder.

Our sense of wonder has been crushed under the weight of
false promises promulgated by technological clay idols of
our own design. In fact, I contend that the failure of
these algorithmically precise yet dispassionate media
models is in direct correlation to our estrangement from
that special sense of awe.

So, what is wonder? Perhaps it’s easier to describe through
what Jung called circumambulation… or talking around the
subject. Wonder involves the unexpected, those inexplicable,
spontaneous feelings that inspire our thoughts and actions.
And isn’t that what good advertising and marketing is all
about?

Wonder invites possibilities. This is in stark contrast
to algorithmic limitations. In fact, if your marketing
campaign does not evoke a sense of wonder, you should
immediately go back to the drawing board. Why? Two reasons:
1) Because wonder gives new meaning to the world around us,
and 2) It’s our job! If we decide that what we do is indeed
a sacred journey, then not only will we be enriched through
wonderment, we will enrich all around us.

That’s because wonder connects us. We live in a fragmented
world and wonder draws us into something greater than
ourselves and unites us. Great marketing sustains this
sense of wonder by reaching and touching something inside
of us. It is an emotional connection, a transcendent state
through which soul is injected into the process.

We have become so enamored of numbers that we have closed
ourselves to the possibilities and potential in what we
do. Wonder emanates from within. But the growing noise in
our heads has all but drowned out the wondrous feelings
our hearts beg to express.

It is not our possession of knowledge that threatens our
sense of wonder. It is our abandonment of wonder and
mystery as essential, that is destroying it. You have to
remain open to the possibilities in order to experience
wonder. And you need to experience those possibilities
before you can articulate them.

It’s a damn shame that our online industry has ceased to
wonder, because we could all use a healthy dose of what
could be. That being said, I find it interesting and
utterly appropriate that the antidote to what ails us
would come from a professor of religious studies.

Reawakening our sense of wonder is really the task at hand.
If you can do this, from the inside out, you will transform
your life. This inside-out transformation will manifest in
your business model… in your advertising campaign… and
most of all, in your relationships with others and the
world around you.

Carl Jung said, “The self is our life’s goal, for it is the
most complete expression of that fateful combination we
call individuality.” Once we experience wonder for our-
selves, we then can then transcend our individuality and
speak to others in a shared language of the heart.

If we believe that life is a sacred journey, then wonder
is our roadmap to a great life. It’s also the blueprint
for true marketing. If you are heading up an advertising
or marketing campaign, please heed this simple advice
from one of Dr. Fuller’s heroes:

If a child is to keep alive his inborn sense of wonder, he
needs the companionship of at least one adult who can share
it, rediscovering with him the joy, excitement and mystery
of the world we live in. — Rachel Carson

————————————————————

About Jaffer Ali Jaffer Ali is CEO of Vidsense, the Web’s
largest video advertising network. With more than 80,000
advertiser-friendly video clips licensed from major film
and TV studios, the Vidsense network of more than 50,000
safe-for-work partner websites delivers millions of
qualified visitors directly to advertiser websites on a
pure Pay-Per-View (PPV) basis.

———————————————————–

I spend so much time looking forward, I rarely look back
at my personal life. I am a bit sad today because I took
one son off to college Saturday and am taking my oldest
Thursday.

I enjoyed them so much this summer. My youngest son is
6′2″ 185 pounds and went from being the guy who would get
sand kicked in his face to a mountain of a young man and
is knocking on the door to starting at fullback on one
of the best teams in the state.

Maybe all parents are proud of their children. I have been
one difficult parent in trying to infuse the values and
moral codes you see in QAD… And now they are on their
own. At once sad and yet this is what I lived for.

Sorry for the overly personal anecdote. But I am really
going through the oddest blend of happiness and melancholy
that is hard to articulate. Thanks for reading and feel
free to drop me a note any time.

best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————

JA’s Video Pick of The Week

[Here is one of my favorite western comedies...]

McLintock – Pilgrim You Caused A Lot of Trouble

There’s nothing quite like the ‘Duke’ John Wayne calling
someone ‘pilgrim’. In this clip from the 1963 western
McLintock, hear the Duke use the classic line when
confronting a trouble maker.

Click To View: McLintock – Pilgrim You Caused A Lot of Trouble

————————————————————

*—- Quotes For The Week —-*

They created a desolation and they called it peace!
–Tacitus

[Iraq and Afghanistan are two such abominations... ]

———————————————————-

We know too much and feel too little. At least, we feel
too little of those creative emotions from which a good
life springs.
–Bertrand Russell, Logician and Philosopher

———————————————————-

The honest man must be a perpetual renegade, the life
of an honest man a perpetual infidelity. For the man
who wishes to remain faithful to truth must make
himself perpetually unfaithful to all the continual,
successive, indefatigable renascent errors.
— Charles Peguy

———————————————————-

**— MYSTERY QUOTE —**

Where the heart lies, let the brain lie also.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

We shall have World Government, whether or not we like
it. The only question is whether World Government will
be achieved by conquest or consent.
— Statement made before the US Senate on Feb. 7, 1950
by James Paul Warburg, son of Paul Moritz Warburg, nephew
of Felix Warburg and of Jacob Schiff, both of Kuhn, Loeb
& Co. which poured millions into the Russian Revolution
through James’ brother Max, banker to the German
government.

———————————————————–

Learn to get in touch with the silence within yourself
and know that everything in this life has a purpose.
There are no mistakes, no coincidences, all events are
blessings given to us to learn from.
–Dr. Elizabeth Kebler-Ross (1926-) US writer, founder
of the hospice care movement

———————————————————–

I am enough of an artist to draw freely upon my imagination.
Imagination is more important than knowledge. Knowledge is
limited. Imagination encircles the world.
–Albert Einstein

————————————————————

I have always been pushed by the negative. The apparent
failure of a play sends me back to my typewriter that very
night, before the reviews are out. I am more compelled to
get back to work than if I had a success.
–Tennessee Williams

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Where the heart lies, let the brain lie also.

MYSTERY QUOTE ANSWER: Robert Browning

———————————————————–

You know, I select the quotations and video of the week.
Then I send this on to someone who formats the newsletter
and adds the advertisements…all of them.

I rarely look at QAD since I create the content. But I
opened an issue and was shocked at how much advertising
was in the newsletter. It seemed more like an ad ezine
than a quotes ezine.

So I spoke with Anisa and here is what we are going to do.

From this point forward, we will only have one ad per
issue, but we will subscribe you to Deal of the Day,
created by Anisa, who happens to be my sister.

If you do not like it, you can unsubscribe from it and
still get QAD, but Anisa has one of the best e-zines
anywhere online. If you give her a chance, you will
become hooked on seeing what each day’s new deal brings.

If you already are subscribed, you will not be getting
two… don’t worry.

We are doing this for many reasons. To reduce ad clutter
in QAD and offer daily deals that are up to 70% below
retail costs.

We hope you like the slimmed down version of QAD!

best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————

JA’s Video Pick of The Week

The Night Shift in Africa

The night time is the right time for many animals to
start their search for food. Bush Babies and the
Dormouse use the safety of the trees to avoid predators
and survive on an abundance of insects.

View: The Night Shift in Africa

————————————————————
Handy Trends Upside Down Tomato Planter
World’s Easiest Way To Grow Vegetables…

Normal Price: $19.99
DEAL PRICE: $12.99
Get two for $19.98

I have wanted this item for almost two months. And judging
by the email I’ve gotten from many of you… you have been
waiting too.

Well wait no more… The Upside Down Tomato Planter is here.
One thing I did not know is that you can use this for other
vegetables besides Tomatoes.

The Handy Trends Upside Down Tomato Planter is an ingenious
tomato/vegetable planter turns gardening upside down! Grow
delicious, juicy tomatoes all season long simply by hanging
it on a deck, balcony or patio.

Simply plant a seedling plant in the wire basket, hang,
water, and watch it grow… yep it is that easy.

This efficient growing system yields up to 30 lbs of
tomatoes per plant. As we said… The Tomato Planter can
grow more than just tomatoes… try cucumbers, eggplants,
herbs and more. You’ll love how easy it is to have a
garden on your patio.

To get more info or order, visit:
Handy Trends Upside Down Tomato Planter
————————————————————

*—- Quotes For The Week —-*

The most beautiful thing we can experience is the
mysterious. It is the source of all true art and all
science. He to whom this emotion is a stranger, who
can no longer pause to wonder and stand rapt in awe,
is as good as dead: his eyes are closed.
–Albert Einstein

———————————————————-

The possession of knowledge does not kill the sense of
wonder and mystery. There is always more mystery.
–Anais Ninn

———————————————————-

If I had influence with the good fairy who is supposed
to preside over the christening of all children, I should
ask that her gift to each child in the world be a sense
of wonder so indestructible that it would last throughout
life.
–Rachel Carson

———————————————————-

**— MYSTERY QUOTE —**

We promise according to our hopes and perform according to
our fears.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

Creativity is essentially a lonely art. An even lonelier
struggle. To some a blessing. To others a curse. It is in
reality the ability to reach inside yourself and drag forth
from your very soul an idea.
–Lou Dorfsman

———————————————————–

Help people become more motivated by guiding them to the
source of their own power.
–Paul G Thomas

———————————————————–

One of the saddest lessons of history is this: If we’ve
been bamboozled long enough, we tend to reject any evidence
of the bamboozle. We’re no longer interested in finding out
the truth. The bamboozle has captured us. It is simply too
painful to acknowledge — even to ourselves — that we’ve
been so credulous.
–Carl Sagan

————————————————————

The will to win is nowhere near as important as the will to
prepare to win.
–John Wooden

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

We promise according to our hopes and perform according to
our fears.

MYSTERY QUOTE ANSWER: Francois De La Rochefoucauld

———————————————————–

These are interesting quotes, but I have to say what
makes today’s issue special is the video clip from
Monty Python!

best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————

JA’s Video Pick of The Week

Monty Python – Argument Clinic

The famous Argument Sketch from a 1972 episode of Monty
Python highlighted the special chemistry between Michael
Palin and John Cleese. The completely absurd bit features
a service that provides an argument for a fee.

View Clip:Monty Python – Argument Clinic

————————————————————
Handy Trends Upside Down Tomato Planter
World’s Easiest Way To Grow Vegetables…

Normal Price: $19.99
DEAL PRICE: $12.99
Get two for $19.98

I have wanted this item for almost two months. And judging
by the email I’ve gotten from many of you… you have been
waiting too.

Well wait no more… The Upside Down Tomato Planter is here.
One thing I did not know is that you can use this for other
vegetables besides Tomatoes.

The Handy Trends Upside Down Tomato Planter is an ingenious
tomato/vegetable planter turns gardening upside down! Grow
delicious, juicy tomatoes all season long simply by hanging
it on a deck, balcony or patio.

Simply plant seeds or a plant in the wire basket, hang,
water, and watch it grow… yep it is that easy.

This efficient growing system yields up to 30 lbs of
tomatoes per plant. As we said… The Tomato Planter can
grow more than just tomatoes… try cucumbers, eggplants,
herbs and more. You’ll love how easy it is to have a garden
on your patio.

To get more info or order, visit:
Handy Trends Upside Down Tomato Planter
————————————————————

*—- Quotes For The Week —-*

In these times live in the now and knowing that
your heart will sing as your passion brings your
soul into view.
–Laura Hansen, Artist

————————————————————

The Heisenberg principle – If something is closely observed,
the odds are it is going to be altered in the process. The
more a price pattern is observed by speculators the more
prone you have false signals; the more the market is a
product of nonspeculative activity, the greater the
significance of technical breakout.”
– Bruce Kovner

———————————————————-

The most beautiful thing we can experience is the
mysterious. It is the source of all true art and all
science. He to whom this emotion is a stranger, who
can no longer pause to wonder and stand rapt in awe,
is as good as dead: his eyes are closed.
–Albert Einstein

———————————————————-

**— MYSTERY QUOTE —**

Death – the last sleep? No the final awakening.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

Some New World Order crap…It is scary stuff though!

We have before us the opportunity to forge for ourselves
and for future generations a new world order, a world where
the rule of law, not the rule of the jungle, governs the
conduct of nations. When we are successful, and we will be,
we have a real chance at this new world order, an order in
which a credible United Nations can use its peacekeeping
role to fulfill the promise and vision of the U.N.’s
founders.
–President George H. Bush 1991

[It is wrapped in a nice language, but is a dangerous
course!]

———————————————————–
HYGENICLEAN UV-C DISINFECTING UV SCANNER
Kills 99% Of Known Bacteria…

Normal Price: $79.99
DEAL PRICE: $29.99

This UV Wand disinfects faucets, door knobs, keyboards,
phones & so much more! The UV light kills 99% of germs
in just 20 seconds. It is safe & effective.

HOW THE UV WAND WORKS:
The UV-C Light Want uses a process called Ultraviolet
Germicidal Eradication (UV-C). This 100% chemical-free
process can be used to sanitize and protect your home
against bacteria, germs and viruses… making it ideal
for allergy sufferers.

This wand guarantees a 99% kill rate of harmful bacteria
and the destruction of their DNA stops dust mites from
reproducing.

Easy to use, this hand-held device is available at a
fraction of its normal cost. Don’t pay the $79.99 or
$99.99 prices you see at stores or on television, get
the HygeniClean UV-C LightWand for just $29.99. To get
more info or order, visit:
Kills 99% Of Known Bacteria – $29.99
———————————————————–

The developing coherence of Asian regional thinking is
reflected in a disposition to consider problems and
loyalties in regional terms, and to evolve regional
approaches to development needs and to the evolution of
a new world order.
– Richard Nixon, in Foreign Affairs (October 1967)

———————————————————–

We believe a new order will be born no later than early in
the next century and that the death throes of the old and
the birth pangs of the new will be a testing time for the
human species.
–Richard A. Falk, in an article entitled “Toward a New
World Order: Modest Methods and Drastic Visions,” in the
book “On the Creation of a Just World Order” (1975)

————————————————————

Finally, brothers, whatever is true, whatever is noble,
whatever is right, whatever is pure, whatever is lovely,
whatever is admirable – if anything is excellent or
praiseworthy – think about such things.
– St. Paul

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Death – the last sleep? No the final awakening.

MYSTERY QUOTE ANSWER: Walter Scott

————————————————————

Article Link: http://www.jackmyers.com/commentary/Jaffer-Ali/44816567.html

The most beautiful thing we can experience is the
mysterious. It is the source of all true art and all
science. He to whom this emotion is a stranger, who can
no longer pause to wonder and stand rapt in awe, is as
good as dead: his eyes are closed. — Albert Einstein

This article was inspired by Dr. Robert Fuller of Bradley
University. He is a professor of Religious Studies and my
son sent me a link to his brilliant lecture which was
taped and made available online:
http://admissions.bradley.edu/clients/bradleyedu/btvplayer/index.php?videoid=14&btv=off

Some may find it odd that I could gain marketing inspira-
tion from a religious scholar, but as I listened and
watched Dr. Fuller, I could not help but think that the
major problem today with marketing in general and with
online marketing in particular, is the conspicuous absence
of the essential and vital capacity to wonder.

Our sense of wonder has been crushed under the weight of
false promises promulgated by technological clay idols of
our own design. In fact, I contend that the failure of
these algorithmically precise yet dispassionate media
models is in direct correlation to our estrangement from
that special sense of awe.

————————————————————
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————————————————————

So, what is wonder? Perhaps it’s easier to describe through
what Jung called circumambulation… or talking around the
subject. Wonder involves the unexpected, those inexplicable,
spontaneous feelings that inspire our thoughts and actions.
And isn’t that what good advertising and marketing is all
about?

Wonder invites possibilities. This is in stark contrast
to algorithmic limitations. In fact, if your marketing
campaign does not evoke a sense of wonder, you should
immediately go back to the drawing board. Why? Two reasons:
1) Because wonder gives new meaning to the world around us,
and 2) It’s our job! If we decide that what we do is indeed
a sacred journey, then not only will we be enriched through
wonderment, we will enrich all around us.

That’s because wonder connects us. We live in a fragmented
world and wonder draws us into something greater than
ourselves and unites us. Great marketing sustains this
sense of wonder by reaching and touching something inside
of us. It is an emotional connection, a transcendent state
through which soul is injected into the process.

We have become so enamored of numbers that we have closed
ourselves to the possibilities and potential in what we
do. Wonder emanates from within. But the growing noise in
our heads has all but drowned out the wondrous feelings
our hearts beg to express.

It is not our possession of knowledge that threatens our
sense of wonder. It is our abandonment of wonder and
mystery as essential, that is destroying it. You have to
remain open to the possibilities in order to experience
wonder. And you need to experience those possibilities
before you can articulate them.

It’s a damn shame that our online industry has ceased to
wonder, because we could all use a healthy dose of what
could be. That being said, I find it interesting and
utterly appropriate that the antidote to what ails us
would come from a professor of religious studies.

————————————————————
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————————————————————

Reawakening our sense of wonder is really the task at hand.
If you can do this, from the inside out, you will transform
your life. This inside-out transformation will manifest in
your business model… in your advertising campaign… and
most of all, in your relationships with others and the
world around you.

Carl Jung said, “The self is our life’s goal, for it is the
most complete expression of that fateful combination we
call individuality.” Once we experience wonder for our-
selves, we then can then transcend our individuality and
speak to others in a shared language of the heart.

If we believe that life is a sacred journey, then wonder
is our roadmap to a great life. It’s also the blueprint
for true marketing. If you are heading up an advertising
or marketing campaign, please heed this simple advice
from one of Dr. Fuller’s heroes:

If a child is to keep alive his inborn sense of wonder, he
needs the companionship of at least one adult who can share
it, rediscovering with him the joy, excitement and mystery
of the world we live in. — Rachel Carson

————————————————————

About Jaffer Ali Jaffer Ali is CEO of Vidsense, the Web’s
largest video advertising network. With more than 80,000
advertiser-friendly video clips licensed from major film
and TV studios, the Vidsense network of more than 50,000
safe-for-work partner websites delivers millions of
qualified visitors directly to advertiser websites on a
pure Pay-Per-View (PPV) basis.

————————————————————

I really hope you enjoy today’s quotations. They have
variety and yet share something fundamental; an informed
heart.

If you are a fan of Peter Sellers, as I am, then you will
especially like today’s video clip from the classic, Being
There.

Best wishes,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————

JA’s Video Pick of The Week

Out of Existence – Being There

After losing his home and falling into the residence of
Ben Rand, Chance Gardner (Peter Sellers) proposes to be
Ben’s gardener, claiming that he is good at it and
enjoys it.

View: Out of Existence – Being There

————————————————————
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————————————————————

*—- Quotes For The Week —-*

Today’s scientists have substituted mathematics for
experiments, and they wander off through equation after
equation, and eventually build a structure which has no
relation to reality.
–Nikola Tesla

————————————————————

This instrument can teach, it can illuminate; yes, and it
can even inspire. But it can do so only to the extent that
humans are determined to use it to those ends. Otherwise
it is merely wires and lights in a box. There is a great
and perhaps decisive battle to be fought against ignorance,
intolerance and indifference.
–Edward R. Murrow, Speech to the Radio and Television News
Directors Association, 1958.

————————————————————

Vietnam was the first war ever fought without censorship.
Without censorship, things can get terribly confused in
the public mind.
–General William Westmoreland

————————————————————

**— MYSTERY QUOTE —**

I pray thee, O God, that I may be beautiful within.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

I was a high class muscleman for Big Business, for Wall
Street and for the Bankers. In short, I was a racketeer,
a gangster for capitalism. I helped make Mexico safe for
American oil interests in 1914. I helped make Haiti and
Cuba a decent place for the National City Bank boys to
collect revenues in. I helped in the raping of half a
dozen Central American republics for the benefit of Wall
Street. The record of racketeering is long.
–General Smedley Butler – The only two-time Medal of
Honor winner in US history

———————————————————–
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———————————————————–

He who can no longer pause to wonder and stand rapt in awe,
is as good as dead; his eyes are closed.
–Albert Einstein

———————————————————–

God will not permit any troubles to come upon us, unless He
has a specific plan by which great blessing can come out of
the difficulty.
–Peter Marshall (1902-1949) Pastor of Presbyterian Church

————————————————————

Were the Soviet Union to sink tomorrow under the waters of
the ocean, the American military-industrial establishment
would have to go on, substantially unchanged, until some
other adversary could be invented. Anything else would be
an unacceptable shock to the American economy.
–George F. Kennan, 1987

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

I pray thee, O God, that I may be beautiful within.

MYSTERY QUOTE ANSWER: Socrates

———————————————————–

Here is a wonderful quotation:

I swore never to be silent whenever human beings endure
suffering and humiliation. We must always take sides.
Neutrality helps the oppressor, never the victim. Silence
encourages the tormentor, never the tormented.
–Elie Weisel

Here is the problem. Elie Weisel has always stood silent
regarding the treatment of Palestinians. His silence has
allowed injustice to continue. Therefore, it is one thing
to know the path and another to walk it.

Best wishes,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————

JA’s Video Pick of The Week

Dog Bites Shark

This unusual clip was caught on video as a deep sea
fisherman lands a shark and was reeling him in. As the
shark gets close to the boat, it is flailing away in the
water and the dog jumps into the ocean and subdues the
shark by biting it.

http://www.evtv1.com/player.aspx?itemnum=6965

[Someone told me the shark might have been dead when the
dog bit it. I am not so sure.]

———————————————————–
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———————————————————–

*—- Quotes For The Week —-*

Hope is always available to us. When we feel defeated,
we need only take a deep breath and say, “Yes,” and hope
will reappear.
–Monroe Forester

————————————————————

The beauty I am searching for is inside, sometimes hidden
by atrocities…that beauty that no eye, no finger will
ever be able to perceive…that beauty that time is the
only one able to preserve…that beauty that is only
released by the heart…the rest slowly but surely
perishes and is therefore no good to me at all.
–Philippe Fichot

————————————————————

Independence is my happiness, and I view things as they
are, without regard to place or person, my country is the
world, and my religion is to do good.
–Thomas Paine

———————————————————-

**— MYSTERY QUOTE —**

Don’t judge each day by the harvest you reap, but by the
seeds you plant.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

We kill at every step, not only in wars, riots, and
executions. We kill when we close our eyes to poverty,
suffering, and shame. In the same way all disrespect
for life, all hard-heartedness, all indifference, all
contempt is nothing else than killing.
–Hermann Hesse, German poet and novelist

———————————————————–
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———————————————————–

I have no special talents. I am only passionately curious.
–Albert Einstein

———————————————————–

It is never right to do wrong or to requite wrong with
wrong, or when we suffer evil to defend ourselves by doing
evil in return.
–Socrates 469 – 399 BC

————————————————————

Though we travel the world over to find the beautiful, we
must carry it with us or we find it not.
–Ralph Waldo Emerson

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Don’t judge each day by the harvest you reap, but by the
seeds you plant.

MYSTERY QUOTE ANSWER: Robert Louis Stevenson