Greetings fellow quote lovers:

Today’s theme is “innovation”. What is the DNA of
innovation? I think today’s issue answers this question
and you may want to print these out!

Best,

JA

PS, don’t forget to visit www.GopherTweets.com to sign
up for getting your favorite Twitter pubs from us!

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————————————————–

*—- Quotes For The Week —-*

Innovation is the central issue in economic prosperity.
–Michael Porter

———————————————————-

If you’re not failing every now and again, it’s a sign
you’re not doing anything very innovative.
–Woody Allen

———————————————————-

To raise new questions, new possibilities, to regard old
problems from a new angle, requires creative imagination
and marks real advance in science.
–Albert Einstein

———————————————————-

**— MYSTERY QUOTE —**

Success is on the far side of failure.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

History can’t give attention to what’s been lost, hidden,
or deliberately buried; it is mostly a telling of success,
not the partial failures that enabled success.
–Scott Berkun

———————————————————–

It’s easy to come up with new ideas; the hard part is
letting go of what worked for you two years ago, but
will soon be out of date.
–Roger von Oech

———————————————————–

Great is the human who has not lost his childlike heart.
–Mencius (Meng-Tse), 4th century BCE

————————————————————

Capital isn’t so important in business. Experience isn’t
so important. You can get both these things. What is
important is ideas. If you have ideas, you have the main
asset you need, and there isn’t any limit to what you can
do with your business and your life.
–Harvey Firestone

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Success is on the far side of failure.

MYSTERY QUOTE ANSWER: Thomas Watson Sr

———————————————————–
END OF QUOTE A DAY
Copyright 2010 by NextEra Media All rights reserved.

Dear friends,

Today’s issue features two remarkable clips that show true
talent. First, watch rare footage of Billie Holiday sing-
ing and placing her unique stamp on the jazz music genre.

Then, check out an early career appearance of Bill Cosby
on Jack Paar’s Tonight Show. Simply hilarious.

Enjoy and don’t forget to rate these clips.

Email me: quote (at) Quotes2u.com to let us know.

Thank you,

JA & Denis

————————————————————
Once again, to view and comment, view the clips.

Be Sure To Rate and SHARE with friends.

Email me at: quote (at) quotes2u.com
————————————————————

*—- Video Clip of the Week —-*

Rare Singing Footage of Billie Holiday

Billie Holiday is a musical legend, one of the best Jazz
singers of the 1930’s through 1950’s. She moved audiences
with her unique singing style. In this rare footage see
what people experienced when they saw Billie Holiday sing.

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=736

Bonus Video Clip

Bill Cosby – Noah’s Ark

Cosby became a star after appearing on Paar’s Tonight
Show. This is his first appearance on the shows a very
young Bill Cosby!

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=703

————————————————————
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

END OF FORGOTTEN HISTORY Video Clip of the Week
Copyright 2010 by NextEra Media. All rights reserved.

The Way Out For Publishers, Part 1 of 2
by Jaffer Ali

The debate rages on between two content camps. In one
corner is “free content”, the monetization of which
requires the development of ever more invasive advertising
methodologies. And when that fails? Why, simply add more
of what doesn’t work, of course.

In the other corner is “paid content”, led notoriously by
Steve Brill and Rupert Murdoch. This camp seeks to super-
impose a cable television model onto the Internet.

Both camps are locked in a psychological version of
Maslow’s oft repeated slogan, “To the carpenter, all
problems can be solved with a hammer.” And meanwhile, as
the two camps fiddle their own tunes, Rome is burning.

But before we get to a workable solution for what ails our
media ecosystem, let’s briefly recap why neither camp’s
solutions work.

Traditional Advertising Subsidy of Content Camp

We are in an advertising free fall. Trust between
advertiser and audience has been broken. Advertisers do
not respect audiences, and in fact, only treat them as
customers. In a perverted rush to consummate sales right
now, they have alienated audiences as never before.

This spreadsheet-driven, transaction-obsessed mentality
has seen click rates plummet to an industry average of
less than .1%. That’s fewer than one-per-thousand (other-
wise known as statistical zero.)

To counter the withering click rate, “clever” folks are
doing three things:

1) Redefining performance with the latest, greatest metric
du jour…

2) Adding more and more ads resulting in more and more
clutter and more and more of what doesn’t work…

3) Violating the audience’s privacy through desperate and
disingenuous attempts to target behavior.

In my opinion, these three pseudo solutions can only ensure
a continued slide for online publishers.

The Paid Content Camp

When I started out in the home video business, music
distributors treated home videos like records. Book
distributors treated videos like books. And periodical
distributors treated home video cassettes like periodicals
(before DVDs there were these things called VHS and Beta
cassettes!).

They were all wrong of course. Home video had its own
personality and its own set of rules.

And now Messrs. Brill, Murdoch et al want to treat the
online landscape like cable. But the Internet has different
rules than cable, and the paid content camp is ignoring
some fundamental economic issues. The consumer is tapped
out. Real unemployment is over 16%. One only need look at
the declining fortunes of premium cable channels to under-
stand that new economic realities require new thinking.

Shifting the economic burden directly to fatigued consumers
will not work. In fact, it will soon be a case of “much ado
about nothing”, because the moment what now masquerades for
news goes behind a firewall, a new industry will emerge
that will rewrite news stories utilizing the facts. Facts
cannot be copyrighted and this information will be free to
the public.

———————————————————–
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

Follow Your Favorite GopherCentral Publications on Twitter:
http://www.gophertweets.com/ More Coming Soon!

————————————————————
End of MEDIA PERSPECTIVES
Copyright 2010 by NextEra Media All rights reserved.

Greetings fellow quote lovers:

Hope all is well with each and every reader of QAD. I
still am banging the drum to visit www.GopherTweets.com.
We tweet great links, quotes, facts and NOT what we had
for dinner.

I think you will like today’s issue. Let us know!

Best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

———————————————————–

*—- Quotes For The Week —-*

A nation that continues year after year to spend more
money on military defense than on programs of social
uplift is approaching spiritual doom.
–MLK Jr.

———————————————————–

A right delayed is a right denied.
–MLK Jr.

———————————————————–

Darkness cannot drive out darkness; only light can do
that. Hate cannot drive out hate; only love can do that.
–MLK Jr.

———————————————————–

**— MYSTERY QUOTE —**

What a cruel thing is war: to separate and destroy families
and friends, and mar the purest joys and happiness God has
granted us in this world; to fill our hearts with hatred
instead of love for our neighbors, and to devastate the
fair face of this beautiful world.

See at the bottom for the answer

———————————————————–

*—- More Quotes for the Week —-*

Justice is conscience, not a personal conscience but the
conscience of the whole of humanity. Those who clearly
recognize the voice of their own conscience usually
recognize also the voice of justice.
–Alexander Solzhenitsyn

———————————————————–

If any questions why we died,
Tell them because our fathers lied.
–Rudyard Kipling, 1918 written after his son died in WW I.

———————————————————–

We are on the verge of global transformation. All we need
is the right major crisis and the nations will accept the
New World Order.
–David Rockefeller, Statement to the UN Business Council,
1994

————————————————————

In wartime, truth is so precious that she should always be
guarded by a bodyguard of lies.
– Winston Churchill

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

What a cruel thing is war: to separate & destroy families
and friends, and mar the purest joys and happiness God has
granted us in this world; to fill our hearts with hatred
instead of love for our neighbors, and to devastate the
fair face of this beautiful world.

MYSTERY QUOTE ANSWER: Robert E. Lee, to his wife, 1864

———————————————————–
END OF QUOTE A DAY
Copyright 2010 by NextEra Media All rights reserved.

Dear friends,

Sherlock Holmes is truly one of the greatest literary
characters ever created. From the brilliant mind of Sir
Arthur Conan Doyle, Sherlock Holmes went on to became a
staple of popular literature, film and television.

Now, with the newest incarnation of the world’s greatest
detective playing in movie theaters I thought we should
take a look at two different feature film versions of the
exploits of Holmes and Dr. Watson.

Discover what has made Sherlock Holmes such an entertain-
ing franchise for more than 120 years.

Email me: quote (at) Quotes2u.com to let us know.

Thank you,

JA & Denis

————————————————————
Once again, to view and comment, view the clips.

Be Sure To Rate and SHARE with friends.

Email me at: quote (at) quotes2u.com
————————————————————

*—- Video Clip of the Week —-*

The Capture of Colonel Moran – Sherlock Holmes Collection

The enormous diamond known as the Star of Rhodesia is
too great a temptation for the arch criminal Colonel
Moran, but how to lay hands of such a devious mastermind?
Fortunately Holmes has an even more devious solution.

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=15583

Bonus Video Clip

Hands Of A Murderer – Checkmate

Sherlock Holmes (Edward Woodward) awaits the arrival of
his arch-nemesis Professor Moriarty (Anthony Andrews).
The battle of wits begins at the chess board, but things
escalate when Holmes makes an unexpected move.

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=8384

————————————————————
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

END OF FORGOTTEN HISTORY Video Clip of the Week
Copyright 2010 by NextEra Media. All rights reserved.

In Search Of Digital Simplicity
by Jaffer Ali

As Einstein once said, “I wouldn’t give a nickel for
simplicity on this side of complexity, but I would give
my life for simplicity on the other side of complexity.”
It has taken me thirty years of my professional life to
become a simple guy. Starting in the home video business
in 1980 and progressing from analog to digital, in
retrospect it seems that business was an ongoing exercise
in complexification.

Nowhere is “complexification” more apparent than in online
marketing circles. Here, jargon is supreme. A visit to
half a dozen websites only serves to prove the point.
Marketing problems can’t be solved, let alone even
explained through complex, tortured language, despite the
fact that the digerati have elevated double talk to an art
form.

In fact, complexity often seems to be the end goal for
digital mavens.

But as is the case with most things, what we need is some-
thing quite different. We notice that everything is rushing
by us at increasingly faster speeds. Time frames for every-
thing have grown shorter. Our digital tools were supposed
to help us cope with the faster pace of life and all they
have done is pave the way for even more frenzied activity.

I suggest we heed the advice of the late British economist,
E.F. Schumacher, who said “any intelligent fool can make
things bigger, more complex, and more violent. It takes a
touch of genius – and a lot of courage – to move in the
opposite direction and contemplate a wholesale change in
thought and attitude.” The more you ponder this, the more
sense it makes, because the more deliberate we are in our
pursuit of simplicity, the better able we are to separate
the wheat from the chaff between our ears and recognize
the challenges that confront us.

Deliberate simplification doesn’t come easily. It took
Albert Einstein a lot of work to arrive at e=mc2.
Deliberate simplification means stripping away the
nonessential to discern what is important. But the online
media landscape is anything but simple or discerning.
Indeed, complexity has become a virtual means to its own
end. Behavioral targeting is just the latest manifestation
of this reactionary complexity that in reality creates
more problems than it solves.

As our lives have become systematically more complex,
we have replaced essential human pursuits with mindless
activity and details. Is it any wonder why the great
spiritual traditions always speak of the virtues of
simplicity? Is it any surprise that in an ever-more
complex world this simple truth falls on deaf ears?

In my opinion, moving to the other side of complexity makes
good marketing sense. I want you to think of the last five
marketing campaigns that made an impression on you. Dollars
to navy beans you are thinking about a jingle or catchy
phrase. Messaging was and will always be primary in the
marketing hierarchy. But any cursory glance at a typical
agency website reveals one specious technological solution
after another, with no emphasis whatsoever on the message.
This growing complexity, in a vain attempt to harness
accountability and scale, in actuality achieves the exact
opposite and only serves to further obscure and confuse
the big picture and drive performance down.

Case in point, Google is not a scalable marketing platform.
That’s why it needs 1.5 million advertisers. The more
complex solutions become the less genuine scale they
engender. Television scales precisely because it is so
simple.

To the MBAs still reading, here’s a little secret:
Simplicity not only works better than complexity, it
costs less. Complexity adds costs and that’s why the
intermediaries in the media ecosystem – the media
agencies, ad networks and technology vendors — continue
to champion it, and why content players and publishers by
the thousands can’t afford to stay in business.

Listen to Thoreau: “Our life is frittered away by detail…
Simplify, simplify, simplify! …Simplicity of life and
elevation of purpose.” Deliberate simplification is a
matter of looking inward; a process of rediscovering
essence and harmony. It is authenticity in action and the
necessary basis for any worthy marketing campaign.

Let me leave you with a quote from the linguistic
philosopher, Ludwig Wittgenstein that simply says it all:
“The aspects of things that are most important to us are
hidden because of their simplicity and familiarity.”

————————————————————
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

Follow Your Favorite GopherCentral Publications on Twitter:
http://www.gophertweets.com/ More Coming Soon!

————————————————————
End of MEDIA PERSPECTIVES
Copyright 2010 by NextEra Media All rights reserved.

Top of the morning friends! It is Tuesday morning as I
type.

I hope this day finds you in a great mood. Icicles are
crashing from the office roof making the place sound as
if we are under attack.

I can’t wait for spring! Chicago winters can be brutal.
Well, enough chit chat… don’t forget to go to visit
Gophertweets.com to get your favorite pub via Twitter.

Best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

————————————————————

*—- Quotes For The Week —-*

If I’d asked my customers what they wanted, they’d have
said a faster horse.
-Henry Ford

———————————————————-

Freedom is never voluntarily given by the oppressor; it
must be demanded by the oppressed.
–MLK Jr.

———————————————————-

A lie cannot live.
–MLK Jr.

———————————————————-

**— MYSTERY QUOTE —**

A nation or civilization that continues to produce soft-
minded men purchases its own spiritual death on the
installment plan.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

The general is sorry to be informed that the foolish and
wicked practice of profane cursing and swearing — a vice
little known heretofore in the American army — is growing
into fashion. Let the men and officers reflect that we
can not hope for the blessing of heaven on our army if we
insult it by our impiety and folly.
–George Washington (1732-1799)
When it was reported to General Washington that the army
was frequently indulging in swearing

———————————————————–

There is a destiny that makes us brothers:
None goes his way alone.
All that we send into the lives of others
Comes back into our own.
–Edwin Markham

———————————————————–

He who wants to do good knocks at the gate:
he who loves finds the door open.
–Rabrindranath Tagore

————————————————————

My candle burns at both ends,
It will not last the night
But ah, my foes and oh, my friends,
It gives a lovely light!
–Edna St. Vincent Millay

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

A nation or civilization that continues to produce soft-
minded men purchases its own spiritual death on the
installment plan.

MYSTERY QUOTE ANSWER: MLK Jr.

———————————————————–
Visit the Quote-A-Day Bog and post your comments.
http://quotes.gophercentral.com
————————————————————
END OF QUOTE A DAY
Copyright 2010 by NextEra Media All rights reserved.

Dear friends,

Today is all about technology.

I have a great piece of history for you today. Watch a
nostalgic video that shows the technological breakthrough,
courtesy of Philo T. Farnsworth, called the television.
Just an amazing invention.

Also, witness the drama of the US space race during the
1960s. A truly monumental time in US history.

Email me: quote (at) Quotes2u.com to let us know.

Thank you,

JA & Denis

————————————————————
Once again, to view and comment, view the clips.

Be Sure To Rate and SHARE with friends.

Email me at: quote (at) quotes2u.com
————————————————————

*—- Video Clip of the Week —-*

The First TV

A video on the first TV ever made by Philo T. Farnsworth.
The piece is an excerpt from the hit television show
“The 90’s.”

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=15575

Bonus Video Clip

US Space Race

The sixties was the decade of glory regarding the space
race as we went from Mercury to Apollo and man’s first
steps on the moon. This exciting video clip captures the
excitement and drama of those years.

WATCH IT NOW: http://www.evtv1.com/player.aspx?itemnum=6247

————————————————————
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

END OF FORGOTTEN HISTORY Video Clip of the Week
Copyright 2010 by NextEra Media. All rights reserved.

Let’s introduce a new unusual suspect into the social media
discussion. His name, C.G. Jung, who said “…there exists
a second psychic system of a collective, universal, and
impersonal nature which is identical in all individuals.”

Think about that. I’ll come back to our Swiss doctor
friend, and I have to tell you that he was in my mind when
one of the discussion lists I belong to had a recent and
spirited exchange regarding an alternative name for “social
media.” The dialogue was festooned with imaginative offer-
ings, but there seemed to be a lot of confusion regarding
exactly what social media is all about.

I’d like to throw my hat in the ring in a vain attempt to
describe this elusive phenomenon. Let me start by citing
some examples of social media cause and effect, and then
possibly we can develop a better working definition.

In 2009, the video clip that garnered the highest number
of online views featured Susan Boyle of “Britain’s Got
Talent” fame. Reportedly, her video was seen by more than
165 million people. Back when the Hula Hoop was first
introduced to the American market, word of mouth created
a buying frenzy that resulted in the sale of over 25
million Hula Hoops in the first 4 months! And on one
day (12/18/09) Ashton Kutcher tweeted 13 times for an
accumulated number of impressions to followers totaling
53,770,561. Add re-tweets to the equation and Kutcher’s
reach and potential influence was overwhelming.

A couple of other disparate yet similar examples are in
order: In 1979, Khomeini created audio recordings from his
exile in France. These recordings, along with numerous
related speeches and sermons, were widely distributed
throughout Iran, feeding a revolution that overthrew the
US supported monarchy. And of course, who can deny that
Rock ‘n Roll spread like wildfire throughout the world in
the sixties. Now, if you find yourself scratching your
head and wondering what a viral video, a plastic hoop that
sold for $1.98, a celebrity tweeter, Rock ‘n Roll and the
Iranian revolution have in common, take heart because you
are not alone. In fact, if we invoke the old master, Carl
Gustav Jung, we just might be able to get our arms around
this social media thing.

But before we do, please note that every one of the social
constructs listed above employed, indeed required,
different tools. From online video, word of mouth, audio
cassettes, etc., the technologies were distinctly different
from each other. We spend so much of our time discussing
and analyzing our tools, we sometimes lose sight of what
it is we’re trying to build. It’s like describing an
appendectomy by its tools: scalpel, laparoscope, forceps,
etc.

As my opening quote here attests, Jung believed that there
is something that binds all of humanity. We are all part
of the family of man to be sure. But Jung believed that we
are connected to each other in more than just a physical
sense. Jung went way beyond the concept of human biological
similarities, noting that many cultures share symbols and
archetypes. It is this act of sharing that produces the
social contract we have with ourselves and each other.

There is something truly primordial that binds us; a
vibrational connection that we acknowledge as having “stuck
the right chord”. Consider again the anecdotes above and
you will see this psychological “second system” manifest
in each of them. Rather than obsess about the tools that
enable “social media”, or worse, confuse the tools with
the objective, we would do well to understand what we are
trying to accomplish. So here I go with a humble attempt
to define “social media.”

Social media attempts to transcend “one-to-one communi-
cation” by tapping into the shared psychic system
described by Jung as the collective unconscious. We share
media for compelling personal and/or social reasons. The
message or information shared reverberates (vibrational?)
not just inside the individual, but among and within the
collective.

The more a message resonates, the more “social” it becomes.
We have many “tools” to facilitate this sharing: email,
Twitter, Facebook, Digg, Reddit, etc. But it’s imperative
that we not confuse our tools with our goals. It is the
connection to the “second psychic system” that remains the
essential component of “social media”. Understanding this
reintroduces the notion that what we say is more important
than how we say it. Empty messages don’t connect because
the collective deems them not worth sharing. But who —
even a radical Ayatollah — doesn’t like a nice Hula Hoop?

———————————————————–
Questions? Comments? Email me at: quote (at) Quotes2u.com
————————————————————

Follow Your Favorite GopherCentral Publications on Twitter:
http://www.gophertweets.com/ More Coming Soon!

————————————————————
End of MEDIA PERSPECTIVES
Copyright 2010 by NextEra Media All rights reserved.

I hope all of you are having what will turn out to be a
wonderful new year. And that literally means a year
filled with wonder.

Our abilities to live in “wonder” have been compromised
with the advent of digital tools and technology. If you
have a chance to EXPERIENCE wonder, take it. Pay attention
to the sunset… the snow calmly blanketing the trees,
the joy of your child swaying to music…even your dog
playing with a toy.

The world is filled with wonder if we just slow down to
catch up with it

Enjoy today’s offerings and thank you for continuing
this journey with me.

Best,

JA

Questions? Comments? Email JA at: quote (at) Quotes2u.com

————————————————————

*—- Quotes For The Week —-*

A noble person attracts noble people, and knows how
to hold on to them.
–Johann von Goethe

————————————————————

What the looming fiscal crisis of this country portends
is nothing less than a test of whether this democratic
republic is sustainable.
–Pat Buchanan

————————————————————

I see in the near future a crisis approaching that unnerves
me and causes me to tremble for the safety of my country.
As a result of the war, corporations have been enthroned
and an era of corruption in high places will follow, and
the money power of the country will endeavor to prolong its
reign by working upon the prejudices of the people until
all wealth is aggregated in a few hands and the Republic
is destroyed.
–President Abraham Lincoln, 1865

————————————————————

**— MYSTERY QUOTE —**

Don’t talk unless you can improve the silence.

See at the bottom for the answer

————————————————————

*—- More Quotes for the Week —-*

How many does it take to metamorphose wickedness into
righteousness? One man must not kill. If he does, it is
murder…But a state or nation may kill as many as they
please, and it is not murder. It is just, necessary,
commendable, and right. Only get people enough to agree
to it, and the butchery of myriads of human beings is
perfectly innocent. But how many does it take?
–Adin Ballou, The Non-Resistant, 5 February 1845

————————————————————

Is it so bad to be misunderstood? Pythagoras was misunder-
stood, and Socrates, and Jesus, and Luther, and Copernicus,
and Galileo, and Newton, and every pure and wise spirit
that ever took flesh.
–Ralph Waldo Emerson

————————————————————

We are what we repeatedly do. Excellence then is not an act
but a habit.
–Aristotle

————————————————————

No man ever reached to excellence in any one art or
Profession without having passed through the slow and
painful process of study and preparation.
–Horace

———————————————————–

MYSTERY QUOTE AND ANSWER – DID YOU GUESS CORRECTLY?

Don’t talk unless you can improve the silence.

MYSTERY QUOTE ANSWER: Jorge Luis Borges

————————————————————
END OF QUOTE A DAY
Copyright 2010 by NextEra Media All rights reserved.